Category: IKEA

Sustainable Marketing Application in IKEA Abstract This paper explores the marketing tools and techniques used by IKEA, a global retail company that has an excellent reputation and is favoured by many customers. The analysis is based on a wide range of marketing concepts, which allow painting a comprehensive picture of all IKEAs activities related to…

Group Presentation Performance: Analysis of IKEA Table of Contents Introduction Presentation skills Conclusion Reference List Introduction In the essay, I am going to give my reflection about a group presentation in a Business Studies class. The essay will focus on my experiences as part of the group as well as lessons learned. The essay will…

IKEA Supply Chain Analysis The performance of every business company that deals with the production of goods from raw materials is greatly dependant upon the supply chain, i. e. the cycle of getting the raw materials, their processing, and production of goods, storage, and distribution of the latter. IKEA, as one of the worlds leading…

IKEA Strategic Decisions: Inventory Management Table of Contents Abstract Introduction Main body Conclusion Works cited     Abstract The road towards the newer millennium has been devised by IKEA based in Singapore. IKEA is working to improve the lives of people residing all around the world. The target that has been set by IKEA for…

IKEA in South Korean Business Environment South Korea Potential for IKEA South Korea is currently among the countries with a stable economic and political situation that attracts foreign business. IKEA is a Swedish enterprise that entered the Korean market in 2014 and currently operates two facilities, and the third one is under construction (Bae, 2018,…

IKEA Strategy Analysis for 2013-2018 IKEA Strategy Analysis: Introduction IKEA is one of the most well-known global furniture retailers nowadays. It was founded as a small, local business in 1943 by Ingvar Kamprad in a southern province of Sweden (Lewis). By 1956, the company became highly competitive due to a newly introduced ready-to-assemble furniture technology…

IKEA Companys Circular Economy Model Description of Organization The subject for this report is IKEA, a Swedish producer of furniture and other home accessories. IKEA provides its customers with a wide range of products including furniture (home, outdoor, and for storage), home electronics, indoor gardening, diverse textiles, lighting, decoration, leisure and safety products, kitchen and…

Business Conditions Affecting IKEA Company Abstract This report entails an analysis of the conditions prevailing in the global retail industry. The reports objective is achieved by evaluating the different marketing concepts and theories that IKEA has considered in its strategic marketing practices. The report assesses the market conditions affecting IKEA, which is a multinational retail…

Ikea’s History, Legal Structure And Warranties HISTORY The thought of owning his own business intrigued young Ingvar Kamprad, for at the age of six, in 1931, Kamprad began selling matches. But this idea/passion quickly grew as Kamprad learnt to bulk buy and resell the matches to earn a larger profit. As he grew older it…

IKEA Company: Overview And CSR Analysis Introduction What is Corporate Social Responsibility? Corporate Social Responsibility, also known as CSR, is when a corporation has a degree of responsibility, which not only falls in the category of the economic consequences of their activities, but also for the environmental and social implications. The key factors of CSR…