Category: Innovation

Creativity and Innovation in a Business Environment Introduction Creativity refers to the ability to come up with a unique solution that can solve a problem. Creative ideas arise in different ways and under different circumstances. Sometimes, they occur after an individual work hard to find a solution to a problem by investing all the effort…

Wristop Technologies Companys Innovations Introduction In this paper, Wristop Technologies will be analyzed. The Finland-based company produces wrist computers for customers in the medical device manufacturing industry. The first part of the analysis will focus on the companys innovation and its source. The benefits of the innovation to the customers will also be analyzed. The…

Lego Companys Successful Innovation Strategy Why Lego Almost Went Bankrupt in 2003? Lego has been associated with core family values and constant innovation and development. However, in the early 2000s, the company almost went bankrupt due to its innovation strategy. In 2003, the company lost $300 million and the prognosis for the next year was…

David Emsleys Innovation Theory Why Emsley states that innovation is generally regarded as an important research topic? According to Emsley (2005), innovation is generally regarded as an important research topic. The author refers to the idea that innovations should help organisations in the process of adaptation to the changing business environments and survive successfully in…

Innovation and Marketing: Main Aspects Introduction Creativity and innovation are essential for the enhancement of organizational performance and is a vital ingredient for long-term sustenance. The process of generation of a new and innovative idea is a way of creation of competitive advantage for people within the organization. Studies in the area of creativity and…

Analysis of Innovation and Marketing Management Table of Contents Introduction Techniques Employed Ideas Generated Challenges Involved and Reflection Conclusion Reference List Introduction Innovation is the procedure for generating and executing a unique idea. It entails the process of taking utile notions and changing them into beneficial merchandises; which is a requirement for innovation (Lee, Wang…

Innovation in Diagnosing Greatness by Morgan Swink Table of Contents Introduction Reflection and background A question for students to ponder topic Conclusion References Introduction Financial innovation and its impact and has become a wide range topic at all levels of management and in the society as a whole. Financial innovation outlines new measures and ideas…

Creativity in Generating Business Ideas and Innovation Introduction Creativity has been an essential ingredient of economic growth in the post-industrial economy. Innovation in technology, business processes, and industries has led to the Creative Age that has fuelled economic growth (Florida 2014). This has resulted in the development of two distinct classes  the creative class…

Digital Consumer Involvement and Innovation Dynamics Eleonora Paoloccis article Digital Strategies of Consumer Involvement and Innovation Dynamics: A Cross-Sector Explorative Study (2014) is devoted to the investigation of the collaborative process between consumers and providers through digital technologies. The nature of this study can be examined with the help of the research onion suggested by…

Cirque du Soleil: Innovations and Opportunities Introduction One of the most noted entertainers originating from Canada, Cirque du Soleil often does not need an introduction after it completely captured the minds of many people from different continents and managed to create a new space in the entertainment market. Cirques Blue Ocean strategy was directed at…