Category: International Marketing

Mercury Shoes Companys New Opportunity in China Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market.…

Multinational Enterprises Choice of Modes of Entry Why MNEs Struggle with MOE There is no one shirt fits all strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs). MNEs have to take into consideration various variances to come up with an effective entry strategy.…

McGraw Hill Publisher: The International Marketing Analysis Executive Summary McGraw Hill Publisher is one of the oldest publishing companies and has served many students world wide. This company has invested heavily in educational publishing and controls a significant world market share. The company has managed to capture local markets and ensure it has firm grounds…

Yogurtland and Micromax: Marketing Strategy Yogurtland strategy Yogurtland is a chain of cafes and restaurants where people can buy frozen yogurt. Yogurtland operates in the United States of America mostly; however, it has several international branches which are a part of global franchise. The major features of the brand are self-service and a big number…

The Fresh Direct Firms Entry into the Chinese Market Introduction For modern entrepreneurship, economic growth means expansion and exploration of other markets, as well as other types of customers and their preferences. Thus, an organization continues to evolve and strengthen its grasp on its industry, accumulating the potential for gaining more weight in it (Zhang…

Brasil Foods Companys International Strategy Table of Contents Globalization Brasil Foods China The entry mode The merger The compete in the global market References Globalization Globalization transforms the world into a single global market for goods and services, erases all types of borders between consumers and producers. All existing companies compete on the international market…

Rolls-Royce Motor Cars in Singapore In the 21st century, due to the undeniable globalization processes, it seems normal when companies become international and open their filial not just in other countries but also in distant regions. The economic stimulus for this internationalization is endless: they vary from diversification of markets to incentives for the local…

Swipr Software Companys Entry Into China Introduction Swipr is a software company that runs a microblogging platform. The company was founded in 2015 by Jeff Weinstein and Rajul Kumar in San Francisco. Within the first year of launching, the company had received a 5 million investment from a famous venture capitalist. Swipr has since made…

International Green Marketing in British and Romanian Firms Gurau and Ranchhod in the article International green marketing: A comparative study of British and Romanian firms, written in 2005 discussed that the most basic idea in green marketing is to promote ones product or operation, so that ones consumers will know that the company and its…

Impact Confections Company Expanding Outside the US Expanding a company to the international market results in increased employment and healthy financial development. For example, Impact Confections Company can diversify its products by selling them outside the USA. Impact Confections Company is a candy-producing organization established in 1981 in Janesville, Wisconsin city, U.S. (Helton, 2019). Warhead…