Category: Loyalty

Loyalty Programs by Mimouni-Chaaban and Volle Perceived Benefits of loyalty programs: Scale development and implications for relational strategies, by Aîda Mimouni-Chaaban and Pierre Volle is an informative article which provides information concerning the perceived benefits regarding loyalty programs. The article offers discussions regarding managerial and theoretical implications of the perceived benefits in relation to marketing…

Millennial Loyalty in Todays Workplace In his article, Peart (2019) explores the complex concept of workplace loyalty by comparing the Millennial generation to the generations that came before it. The author points out that contrary to popular belief, Millennials are not more prone to the so-called job-hopping, or the tendency to frequently change workplaces. The…

Loyalty Programs and Private Sales Strategy Table of Contents Benefits to the Company Benefits to the Consumers The Efficiency of the Private Sales References A private sale is direct cooperation between a seller and a prospective buyer without the involvement of the public. This interaction occurs in an isolated manner whereby no prior advertisement of…

ASOS Online Retail Companys Customer Loyalty Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers tendency to like and choose any one particular brand over the…

Customer Experiences and Loyalty to Various Firms Introduction Customer experience defines the feelings and attitudes that consumers are likely to harbor regarding their interaction with the suppliers and providers in their world (De Chernatony & Cottam 2006). Obviously, businesses cannot avoid establishing some form of experience whenever they interact with customers, and this brings out…

Business Mergers Effects on Employee Loyalty Table of Contents Reasons Importance Plan Conclusion Work Cited Reasons The ethical dimension of business is often deemed as less relevant than the issues associated with the attraction of new customers and increase of a companys profits, yet compliance with basic principles of Social Corporate Responsibility (CSR) and similar…

Service Quality and Customer Loyalty in the UK Table of Contents Justification for Topic choice Research Questions to be answered Literature Resources Data Collection Methodology Reference List Justification for Topic choice Customer service is an area that has been of concern to researchers and other practitioners since it plays an important role in improving the…

Loyalty And Society Loyalty is an aspect of society that is interwoven in ways we never think about. From small ways to major ways, it is all around us. Loyalty is the act of being loyal; showing constant support or allegiance to a person or an institution. This word was derived in the mid-13th century…

Theme Of Loyalty In Romeo And Juliet By William Shakespeare The Tragedy of Romeo and Juliet by William Shakespeare takes place in the city of Verona, during the 16th century. Within this story, loyalty is shown in many ways, loyalty is being faithful to those who depend on you. The story is about a feud…

Loyalty And Defiance: For Or Against? In South America there were many countries who were ruled by awful dictators who made life bad for the people who lived in those countries. Authors made stories based on the time period when both loyalty and defiance were expressed against their dictator. Throughout the short stories and a…