Category: Marketing Research

Importance of Marketing Research in Digital Era: Analytical Essay Research is generally about finding or searching out something that can aid in the solution of any problem. It is a systematic inquiry aimed at providing information to solve managerial problems (Anyanwu, 2016). The primary purpose of research is to inform action, to prove a theory,…

Social Media Marketing Content Research 1 Literature Review Social Media Marketing Social Media has been established as an important medium to reach an audience and researchers have written on how Social Media can be integrated with traditional marketing tools. (Bansal & Bharti, 2014) A shift in trends was detected with Social Networking Sites (SNS) emerging…

Definition and Key Elements of Marketing Research Procedure Marketing Research: Definition The way toward social affair, examining and deciphering data about a market, about an item or administration to be offered available to be purchased in that market, and about the past, present and potential customers for the item or administration; investigation into the attributes,…

Planning Process of Marketing Research for AvalonBay Communities AvalonBay Communities Marketing Research Process AvalonBay Communities is a property management business for apartments with a presence in 11 areas in the United States: California, Connecticut, District of Columbia, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Texas, Virginia, and Washington. In addition to managing apartment properties,…