Category: Marketing Strategy

Benefits of Social Media Essay Social media has become an increasingly powerful tool over the last number of years due to rapidly evolving technology. Social media is used daily among consumers, clients, and businesses to communicate brand messages, share stories, promote products, entertain, and more. There are a number of positive and negative effects social…

Why I Want to Get an MBA in Marketing Early-on, as a teenager, I would read through the profiles of leading marketing executives and successful entrepreneurs. It became increasingly clear that a strong majority of them started early in their marketing careers. I therefore decided to get my feet wet after pursing my B.B.A from…

Marketing in Tourism and Hospitality: Analysis of Ryanairs Marketing Strategy Executive Summary This paper is to analyze the factors that lead Ryanair Holdings to success and understand and evaluating the marketing strategy that Ryanair implement in order to be one most successful and well-known operating company in the aviation industry. This study looks at external…

Marketing Strategies of Walt Disney: Analytical Essay Executive Summary: The purpose of this project is to understand Entrepreneur and their marketing strategies. The entrepreneur that I selected is Walt Disney. Walter Elias Disney was an American entrepreneur, animator, voice actor, and film producer. A pioneer of the American animation industry, he introduced several developments in…

Marketing Principles of Samsung: Analytical Essay Executive Summary This report was written to show what is Samsung’s marketing strategy and how do they promote their phones using different marketing mixes. This report draws attention to the fact that Samsung is leading the market share against Apple and other brands in the last year at 26.15%.…

Research Paper on Walt Disney Marketing Strategy Marketing Strategy Entrepreneurship Walter Elias Disney was an American entrepreneur, animator, voice actor and film producer. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. Walt Disney started in 1923 in the back of a small office occupied by Holly-Vermont Realty…

Towards New Marketing Era: Social Media Marketing Adoption by SMEs Abstract Despite the recent growth in usage and adoption of social media as a marketing tool in globally to support firm operations through offering unique opportunities, very little empirical research focuses on Small and Medium Enterprises. The study is mainly focused to identify factors affecting…

Key Steps Necessary to Start Planning Digital Marketing Strategy There are different digital marketing strategies since prioritizing is very important; it can get a little overwhelming when you’re trying to decide which one type of strategy to implement. Marketers looking for the ultimate digital marketing strategy need to have a, product, and demographics before choosing…