Category: Product Marketing

Blackberrys Targeting Strategy in the Smartphone Market Table of Contents Introduction Blackberry Target Market Segmentation Blackberry Strategy: Differentiation Blackberry Targeting Strategy: Conclusion List of References Introduction The Smartphone market has witnessed concerted growth and competition as information technology continues to grow at a fast pace. This dynamic situation has seen Blackberry lose out its long-held…

Stages of the Product Life Cycle Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps…

The Cruiser Thorr Simulation Table of Contents Brand Image Analysis Positioning and the Marketing Plan Post-Campaign Evaluation Simulation Summary Brand Image Analysis In a situation where sales of the flagship Cruiser Thorr have declined owing to the aging of the key Baby Boomer demographic and the reportedly low disposable income of young adults today, Thorr…

TocoMAS Product Expansion in Middle East Market Introduction Holt and Quelch assert that all organizations operate in environments that influence their ways of doing business either directly or indirectly (69). This claim implies that for successful colonization of new markets, organizations must look for strategies of dealing with issues such as political instability while considering…

Earthquake Bed Product in the Italian Market An earthquake bed is a new product that elicited mixed reactions from the general public. However, it is highly necessary to assess the probability of the success of launching this product in a specific country. There are several factors that have to be considered. The main goal of…

Shoe-Polisher Machine as a Perspective Product Table of Contents Introduction Methodology Customer Segments Value Proposition Cost Structure and Review Streams Key Partners, Key Activities, Key Resources Intellectual Property Conclusion Works Cited Introduction The unique innovative product proposed for implementation belongs to a home product category. The name of the product is a shoe-polisher machine in…

FuelSave China Ltds Packaging for American Consumers Table of Contents Folding carton packaging A three color-scheme print Appropriate language of description Packaging quantities Packaging material Reference Fuelsave China Limited is one of the leading manufacturers of energy saving locomotive engine products in the Eastern Chinese town of Xianshou. It prides itself in the production of…

Wellbox: Introducing a New Product Table of Contents Target Market Pricing Product Place Promotion Reference List Target Market The crucial part of marketing is the identification of an organizations consumer base. To achieve this one has to employ STP analysis or the use of market segmentation. It is crucial since an organization needs to develop…

New Technologies Corp. Launching a New Product Product In our era of constantly changing technologies, it is very important to monitor the current situation in the world thoroughly (Kumar 519). New Technologies Corp. is ready to launch an absolutely unique product  a heated towel rail with a built-in ultraviolet light sensor for towel disinfection…

KitchenAid Artisan KSM150 Stand Mixer Review Table of Contents Introduction Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Behaviour Conclusions List of References Introduction The purpose of this report is to describe and analyze consumer behavior while purchasing KitchenAid Artisan KSM150 Stand Mixer. The consumer is female, 21 years old. With the passion…