Category: Strategic Analysis

  • TOMS SWOT Analysis

    TOMS SWOT Analysis Table of Contents TOMS SWOT Analysis: Abstract TOMS Shoes SWOT Analysis: Strengths TOMS Shoes SWOT Analysis: Weaknesses TOMS SWOT Analysis: Opportunities TOMS SWOT Analysis: Threats Kiva Case Reference TOMS SWOT Analysis: Abstract Although businesses are rarely involved in non-profit activities, some companies, such as TOMS, help people in need. To evaluate the…

  • IStockPhoto.com Companys Strategic Analysis

    IStockPhoto.com Companys Strategic Analysis What are the core values of the iStockPhoto.com partners? How do those values express themselves in the current business model? Communication One of the core values of iStockPhoto.com is the establishment of an effective communication between the business partners with its community which initially comprised of amateur photographers, illustrators and graphic…

  • The Uber Companys History and Strategic Analysis

    The Uber Companys History and Strategic Analysis Introduction History of The Company Uber begins its history in 2009, when its founders Travis Kalanick and Garrett Camp launched the UberCab service for ordering executive class cars (Qumer & Purkayastha, 2020). In 2012, a mass fare with simpler cars was launched, named Uber X (Qumer & Purkayastha,…

  • Godiva Chocolatier Company: Strategic Analysis

    Godiva Chocolatier Company: Strategic Analysis Subject: Segmentation, targeting, and positioning strategies in Godiva Segmentation is an important marketing tool allowing to identify customer interests and the best ways to meet them without compromising the organizational needs. Positioning is used to create a particular product perception and influence the way potential consumers regard the brand. If…