Category: the alternative recommendation for companies wanting to launch an IM campaign would be to assess the actual value of followers that an influencer has based on qualitative measures. The literature

a popular web resource (para. 1). It can be concluded that Bootea was able to leverage the unfortunate mistake of an influencer. Next the company managed to increase its online presence. Weiss (2016) called the actions of Disick a super embarrassing Instagram mistake in her article for Refinery29