Category: the model has a lot of modern features. With this New Beetle tries to respond the new demand from customer according to their longing for nostalgia.
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trying to increase the customer value proposing a product responding to current needs. The current needs from customers are related to nostalgia. Then Volkswagen proposed a car which is really similar to a model which was introduced in 1950. The new car is called: New Beetle and makes reference to that car proposed in 50s. Although the car is like the old one on the outside
trying to increase the customer value proposing a product responding to current needs. The current needs from customers are related to nostalgia. Then Volkswagen proposed a car which is really similar to a model which was introduced in 1950. The new car is called: New Beetle and makes reference to that car proposed in 50s.…