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No One Has Time for Flu: Visual Media Analysis
No One Has Time for Flu is an advertising campaign aimed at promoting flu vaccination across the United States. It was launched last year in November to address the importance of having a flu shot, especially in terms of the ongoing pandemic, which would reduce the number of medical resources for those infected with the coronavirus. Moreover, it would alleviate the pressure on the staff at hospitals.
The campaign was launched by the Ad Council, the AMA, and the CDC Foundation. Its primary goal was to increase the overall consumption of vaccines during the most vulnerable season. According to the source it aims to inspire more people to vaccinate and ensure their own and their familys safety (CDC). Thus, it presumes affecting peoples opinions and changing their attitude towards health and vaccination.
Despite its vastly set objective, its target population was African American and Hispanic communities, whose health may be disproportionately influenced during the flu season and who are less likely to receive a vaccination. Long-standing inequalities that create some barriers for Black and Latino groups have led to a decline in the adoption rate of flu vaccines. Therefore, the stakeholders decided to address this problem and launched the campaign.
The main channels for promoting this campaign were the press, social media platforms, TV, and radio stations. The created promo advertised the importance of getting a flu shot during the pandemic season. People posing on the poster were of either Afro-American or Latin origin, making the campaign more appealing to these communities. Moreover, the use of factual statistics and data helped to attract more people.
The campaign can be claimed to be effective because of the results of the survey conducted by the Ad Council. As the source states, survey findings showed that 52% of Hispanic adults and 43% of African American adults said they are likely to get a flu shot in 2020 (CDC 5). Even though the rest remained uncommitted, the campaign still impacted the targeted audiences attitude towards health and vaccination.
Works Cited
Ad Council 2020-2021 No Time for Flu Campaign. CDC, Web.
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