Athlete Sponsoring as a Marketing Strategy

Do you need this or any other assignment done for you from scratch?

We assure you a quality paper that is 100% free from plagiarism and AI.

You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

Athlete Sponsoring as a Marketing Strategy

Carefully considered sports sponsorships can be a successful method to advertise a new brand. Nonetheless, an organization should pick who to sponsor cautiously and weigh numerous factors prior to sponsorship arrangement. Sponsorships, when executed without thinking about the persons background, can destroy the firms image. The three companies, Nike, Red Bull, and INFINIT Nutrition, made a suitable choice of sportsmen to sponsor. They considered the sport area which would fit the theme of their products and ensured the athletes lifestyle resembles their concept.

One of the most worldwide renowned soccer players, Cristiano Ronaldo, is in a lifetime contract with Nike. This is a perfect matching since Nike massively produces sportswear and sport equipment. Choosing the famous player from the soccer team with the highest number of fans is an effective tactic to engage many buyers. Ronaldo is well-known in social media and loves to wear sport clothes and sneakers (Sinha, 2016). His life and profession are all associated with sport and serve as a good advertisement for Nike. Their style and goal of promoting sports and healthy habits make it a well-planned sponsorship tactic.

Red Bull has a long list of athletes which it sponsors. One of them is Formula 1s youngest driver in history, Max Verstappen (Red Bull, n.d.). Red Bull likes to organize different sport events including car races for Formula 1 (Red Bull, n.d.). From the first glance, Red Bulls products connection to the sport is somewhat questionable. However, racing and high speed is an exact definition of the energizing drink. Verstappens young age and his love for excitement and extreme sports serves as a good representation of the Red Bull company.

Tony Kanaan is a professional triathlete and INDYCAR series winner. He has multiple championship awards and is acknowledged by public as an example of a successful person. He is a competent sportsman and a promoter of a healthy lifestyle. For this reason, INFINIT Nutrition decided to sponsor the multidiscipline athlete. The company distributes food with a healthy nutritious content for peoples fitness (Endurance Sportswire, 2020). Hence, Kanaans way of life and appearance fit well the image of the nutrition firm. Therefore, the three mentioned companies make thoughtful decisions when choosing whom to sponsor as the athletes suite the style and aims of the organizations.

References

Red Bull. (n.d.). Max Verstappen: Im the youngest race-winner in F1 history. Web.

Sinha, A. (2016). Cristiano Ronaldo signs a long-term contract with Nike. Web.

Endurance Sportswire. (2020). Tony Kanaan names INFINIT Nutrition as primary nutrition sponsor. Web.

Click Here To Order Now!