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Nikes are Getting Harder to Find at Stores. Heres Why : Article Analysis
The title of the article? Nikes are Getting Harder to Find at Stores. Heres Why
Who wrote the article? Nathaniel Meyersohn, reporter at CNN Business.
When and where was this article published? The article was published online on the CNN Business website on March 22, 2021.
The main idea of the article? Nike breaks off relations with most of their retailers to sell their brands goods through their own stores to reach customers directly.
How does the writer support the main idea? Which are the most important reasons/effects/steps/examples he/she gives? To demonstrate Nikes refusal from retailers, the author cites fragments of interviews with the latter, as well as several statements by the brand itself. The journalist briefly analyzes the benefits the company will receive from such actions.
Did the author write this article to inform, persuade, or entertain? I think the author wrote an article to inform as he reflected current events.
How does the writer conclude the article? Warning, Suggestion, Recommendation, Call to Action, Advice, or other? The journalist concludes the article with quotes from the interview, reflecting the loyal retailers indignation by Nikes actions, which causes condemnation.
Does the writer have a bias? If so, what is his or her bias? The author does not clearly express his bias, but in general, the article presents Nikes actions from a negative perspective.
Response paragraph
I chose this article because it reflects the exciting changes to famous brands in the modern world. I learned that they want to engage with customers directly for profit. It was interesting to me that at the beginning of its development Nike became known thanks to retailers. There are no parts in the article that I could disagree with, as I understand both retailers that may lose profit and the brand that changes following trends. The news only relates to my life if I want to buy Nike clothes, and it will be attractive to all fans of the brand.
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Work Cited
Meyersohn, Nathaniel. Nikes are Getting Harder to Find at Stores. Heres Why. CNN Business, 2021, Web.
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