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Nintendo Companys Strategic Management
Introduction
Nintendo is a Japan based Company founded in the 20th century by Fusajiro Yamauchi. This company specializes in the making of video games.
An Analysis of the company
Although this company had at first been founded to make playing cards, its innovation and excellent leadership has helped it become one of the three major companies respected for making video games. This success has been achieved through dedication, staff training and innovation in terms of technology to use at a particular time.
This company has deliberately lowered the prices of most of its products. This is a strategic move to penetrate the market with ease. To achieve this, the company uses cost effective materials but of high quality.
Nintendo has been recruiting some of its engineers directly from the universities. This is a bold idea because the students have fresh ideas that help improve on the existing technology within the company. In addition, this idea can be seen to enhance continuity in the company. That is there is no vacuum left when the most experienced people in the company leave because the new recruits will have learnt what is required of them.
Venturing into new markets and especially in the United States of America and parts of Europe has further made this company continue growing. These are emerging markets, having spent many years localized in Japan. More customers translate to more revenue.
Conclusion
Nintendo should act as an example to other companies. This is because it has proved that patience and dedication can play a great role in the making of a mighty institution.
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