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which Amazon was not serving. Currently
and middle class
The proposed plan for year 1:
Revenue projected shows what revenue Amazon is expected to collect.
Table 9: Revenue Projected
| Number of active customers and sellers (million) | Annual sales revenue (Billions) | |
| Customers | 400 | 390 |
| Third-party sellers | 1.5 | 90 |
Expenses projected covers areas where Amazon is likely to spend when marketing its products in the market.
Table 10: Expenses Projected
| Type of expense | Amount (Billion) |
| Human Resources | 9.5 |
| Promotion | 21 |
The proposed plan for year 2:
Table 11: Revenue Projected
| Number of active customers and sellers (million) | Annual sales revenue (Billions) | |
| Customers | 440 | 400 |
| Third-party sellers | 2 | 95 |
Expenses projected covers areas where Amazon is likely to spend when marketing its products in the market.
Table 12: Expenses Projected
| Type of expense | Amount (Billion) |
| Human Resources | 11 |
| Promotion | 24 |
| Duration | Monitoring criteria | Function of the marketing manager | Function of the finance manager | Function of the general manager |
| One month | Sales Target | Analyze and take actions | Analyze the Target | Analyze the progress |
| Two months | Number of Customers | Evaluate the number | Assessment the number | |
| Four months | Examine both the target and number of customers | Assess and take action | Evaluation of Sales Target | Assessment of the progress |
| Six months | Market share and revenue | Assess and take action | Assess and take action | Assessment of the progress |
The companys marketing plan is designed to attain a market share of 60%. The strategy is to target potential customers in the market
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